HOW IT WORKS
Following sign up, a dedicated project manager will be responsible for all aspects of the set-up process. This will include consultation and guidance covering:
- Call to Action within product packaging.
- Website styling + landing page options
- Question selection
- Data compliance/GDPR
- Registration confirmation email
- Post registration options
Your PRO site is only signed off once you are 100% satisfied with the results and have given us the green light to proceed. Once live, your project manager will give you a tour of the features included in your newly created online portal. As well as being on hand to help whenever needed throughout the life of your PRO subscription.
CONSUMER WEBSITE
First impressions count. And never more so then when it comes to your product registration scheme and the message it will convey to potential responders. PRO websites are designed with the consumer in mind. Each one bespoke, and each reflective of the particular brand’s identity and core values; they are built to generate response and maximise engagement.
Mobile optimised to display on any device and with a raft of in-built data capture techniques, your PRO website will be fully GDPR and data compliant. Dynamic questions and intelligent scripting will ensure responders are posed relevant questions resulting in actionable data and an invaluable insight into the consumer base.
CONSUMER INSIGHT
The PRO service empowers marketers by delivering a wealth of insightful information. Find out:
- How the consumer first became aware of your product offering.
- The key factors that influenced their purchasing decision.
- The most compelling improvements you could be implementing for future offerings.
- What they like and dislike about the competition.
- The most effective marketing techniques and what pitfalls to avoid.
Brand and product related questions can quickly and easily be introduced to your registration site. Each PRO customer has access to their own online portal from which real-time reporting can be accessed. In addition, PRO’s monthly Insight analysis report allows for a complete dissection of all data contained within your consumer base.
CONSUMER RELATIONS
From the outset, the PRO service from All About Response has been designed to capture the interest and imagination of your consumers. The provision of a cash prize draw acts as a compelling incentive to respond. And a free trip to the Rewards Gallery is a great way of saying ‘Thank You’ for your time and enhancing brand loyalty.
PRO doesn’t stop there. Immediately following registration, an email is automatically dispatched from your brand confirming the responder’s registration has been successfully logged. It will provide a unique ID number for future reference and contain additional information that will set the foundations for future dialogue.
The brand’s customer service team can access details of consumer’s registrations in real time via their dedicated portal and can even use a specially designed input system to receive registrations over the phone for those consumers without internet access.
CONSUMER SALES
Actionable data leads to increased marketing opportunities and PRO is on hand to help add to the bottom line. Immediately post purchase, there is no better time to begin laying the foundations of an ongoing dialogue with your consumers and increase the prospect of future sales.
Cross-sell and up-sell potential can be harnessed by sending consumers relevant and requested promotional material. PRO can support this by providing a platform to broadcast newsletters and special offers to both the brand’s consumers as well as to new prospects accessible via All About Response’s proprietary customer database.
PRO holds the key to unlocking the potential contained within your consumer base.
Contact us today to find out how we can best help you.